DSAW Brand Refresh
Why the update?
Since 1990, DSAW has built a strong brand that carries equity throughout the entire state of Wisconsin—from philanthropic partnerships, chapters, and community organizations to the families, advocates, and people with disabilities in the communities we serve.
With the growth of our organization, new staff hires, and our programs expanding across the state, it only seemed right to update our brand image too.
DSAW turned to Epic Creative, the marketing firm that developed the Think Ability Wisconsin brand identity, to do the same for DSAW. Epic's recommendation was not to create a whole new logo but to stay true to the brand DSAW has developed since 1990 and to elevate the current design of our logo. The elevation of our brand identity both respects our legacy and reflects the evolution of the organization.
Epic's goals for the logo update were as follows:
The Process
DSAW Staff, Board Members, and Stakeholders from across the state were select to review (3) proposed logo updates presented by Epic Creative. After some minor revisions to the initial proposed logos, the final versions were voted on for approval. Epic Creative has developed a Brand Style Guide outlining messaging, logo color schemes, approved brand colors, logo rules, chapter logos, and a corporate font. You can take a look by clicking the button below.
New Corporate Office
We are very excited to announce that the Down Syndrome Association of Wisconsin will be moving its Headquarters to a new location! Starting in Winter 2024, all programs, services, and operations currently housed at our West Allis location (11709 W. Cleveland Ave) will prepare to move to a new space on the campus of the Carmelite Ministry of St. Teresa in the historic Village of Wauwatosa (1215 Dewey Ave).
Our new, extensive, and versatile space at “The Carmelite” will not only enhance existing opportunities for DSAW participants and families, but will also serve as a launchpad for a wide variety of new ways to meet the needs and ignite the dreams of the broader DSAW community.
Here are some of the exciting features of this new space:
A full-sized gym and basketball court
A separate workout room with workout equipment
Three sizeable classroom spaces with ample storage
A teaching kitchen with individual workstations
On-site laundry amenities to teach independent living skills
Versatile recreational space and cafe-style dining
Private conference rooms
A full building of administrative offices
A highly walkable community with nearby parks, shops, restaurants, libraries, and many other community resources
